Retail Execution, Merchandising & Market Entry Services

Proven Performance

98%

Customer
Satisfaction

200+

Active
Clients

12,000+

Employees
in India

Our Customers

Trusted by some of the most admirable brands in the global retail market

Transform Your Retail Footprint with our Services

Visual merchandising team setting up retail display execution

Visual Merchandising Services

Visual quality and attention to detail enhance your brand’s in-store experience. Channelplay executes large-scale visual merchandising programs with trained field teams, real-time updates, share-of-shelf visibility, and customisable dashboards.

60K+

Stores covered across
3500+ towns

150K+

Visits per month

40+

Brands that trust us

Retail sales team managed for in-store execution

Sales Team Outsourcing Services

The foundation of a strong retail business is a strong field sales team. Channelplay builds and manages sales teams with local market capability, structured onboarding, attendance visibility, performance tracking, and regular operating discipline.

12K+

Headcount of
project employees

50+

Brands that
love us

98%

Placement fit

FMCG products and retail technology for GCC market entry planning

Market Entry Services

Channelplay helps brands enter and scale in Saudi Arabia and the GCC with local market execution, retail channel access, compliant staffing, merchandising, sales operations, and on-ground execution support.

KSA

Local market
execution

GCC

Retail channel
access

GTM

On-ground
execution support

Chilled FMCG products merchandised on supermarket shelves

FMCG Merchandising Services

Channelplay helps FMCG brands improve in-store visibility, availability, shelf discipline, SKU execution, retail compliance, and field productivity through trained field teams and technology-enabled reporting.

800+

SKUs merchandised
for clients

100s

Stores visited
every day

30+

Clients served

Technology Accelerators

Our Full Channel-Tech Stack is the result of countless iterations focused on delivering trackable and actionable results in the retail channel. By combining cutting-edge technology with industry expertise, we deliver solutions that drive measurable results. Our platform provides unparalleled visibility and control, empowering you to make data-driven decisions.

80 +

Cities

100,000+

End users

40+

Countries

Testimonials

"In the middle of the hiring process, we doubled the number and Channelplay has fully supported us and were able to match the expectations for 23 states together. When it comes to quality in our forte, we always Think of Channelplay!"

Khushboo Gul

Head offline Business HR/ OnePlus India

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde

Assistant Vice President, Head of Trade Marketing, HDFC Bank

"Channelplay has been able to develop phenomenal dealer-distributor network through it's sales staff which has helped us grow in areas we have typically never grown and never focused on"