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FMCGFMCGConsumer ElectronicsConsumer ElectronicsBeauty & CosmeticsBeauty & CosmeticsTelecom & MobilityTelecom & Mobility
We help brands sell more, faster, and smarterthrough these specialised services:Sales Team OutsourcingManaged retail sales teams that drive in-store conversion.Sales PromotersTrained promoters for launches, demos, sampling, and sell-out.Visual MerchandisingPlanograms, displays, and compliant brand presentation.FMCG MerchandisingRetail execution and shelf discipline for FMCG brands.GCC Market Entry StrategyMarket planning for brands entering UAE, KSA, and the GCC.Retail Launch & GTM ExecutionLaunch planning, retail rollout, and field execution support.Mystery Shopping & AuditsTech-backed audits and mystery visits for service quality.

Retail execution across UAE & Saudi Arabia

Retail is Tough.
We Make It Easier.

Trusted retail execution and technology for FMCG, beauty, consumer goods, and retail brands across the GCC.

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One team. Two markets. All results.

What We Do

We help brands sell more, faster, and smarter through these specialised services:

01Sales Team OutsourcingManaged retail sales teams that drive in-store conversion.02Sales PromotersTrained promoters for launches, demos, sampling, and sell-out.03Visual MerchandisingPlanograms, displays, and compliant brand presentation.04FMCG MerchandisingRetail execution and shelf discipline for FMCG brands.05GCC Market Entry StrategyMarket planning for brands entering UAE, KSA, and the GCC.06Retail Launch & GTM ExecutionLaunch planning, retail rollout, and field execution support.07Mystery Shopping & AuditsTech-backed audits and mystery visits for service quality.

Why Channelplay

Local teams. Clear ownership. Live visibility.

  • GCC-wide expertise with offices in Dubai and Riyadh.
  • Real-time dashboards, attendance tracking, and automated retail audits.
  • End-to-end ownership from recruitment to training, payroll, and performance.
Why brands choose Channelplay →

Technology that delivers transparency

See what is happening in every store.

1Channel gives real-time visibility into field performance, attendance, planogram compliance, and retail execution results.

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Industries we power

Built for demanding retail categories.

FMCGConsumer ElectronicsBeauty & CosmeticsTelecom & Mobility

Markets we cover

Dubai to Riyadh, with teams on the ground.

Headquartered in Dubai and Riyadh, operating across the UAE and Saudi Arabia.

UAEDubai headquarters
KSARiyadh headquarters

Proof of impact

Retail scale you can verify.

60K+stores covered
150+brands supported
4.4M+store audits
12K+project employees

Trusted by brands like

Seara, Aujan, Prime, Brother International, Grandiose, Amazon, Apparel Group, and JDL.

Let's build retail success

One region. One partner. One call away.

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